Custom Product Brief | Najah Chemist

1

Client Information

First Name *

Last Name *

Business / Brand Name *

Today's Date

Parish

Mobile Phone *

Email *

Instagram / Social Media

Occupation / Industry

How did you hear about us?

2

Product

Product Category *

Product Type *

Desired Texture — select all that apply

Gel Cream Lotion Oil Butter / Thick Serum / Lightweight Foam Other

3

Target Customer

Who is this product for? — select all that apply

Describe your ideal customer

Geographic / Market Focus — which country or market will you sell in?

4

Target Skin / Hair Type

Which skin or hair type is this product designed for? — select all that apply

5

Key Concerns This Product Should Address

Select all that apply

6

Desired Performance & Sensory Experience

How should it perform? — select all that apply

How should it feel on skin / hair after use?

Absorption

Top 3 performance priorities * — in order of importance

7

Fragrance & Colour

Fragrance preference

Custom (specify) Unscented Open to suggestions

Fragrance strength

Colour preference

Specific (specify) Natural (uncoloured) Open to suggestions

8

Ingredient Preferences

Are you opposed to synthetic ingredients?

No — open to synthetic ingredients Yes — natural / naturally-derived only

Ingredients to EXCLUDE — up to 4

Ingredients to INCLUDE — up to 4; we may suggest alternatives if unavailable

Products you love — similar feel or results

Products you dislike — what you don't want

9

Positioning & Market

Price tier — where should this product sit?

Affordable (everyday) Mid-range Premium Salon / Professional

Target retail price

Competitors / similar brands in market

Point of difference — what makes your product different?

10

Packaging

Container type — select all that apply

Preferred unit size

Packaging / labelling requirements

11

Claims & Marketing

What claims do you want to make about this product?

Your positioning message / tagline — optional

12

Commercial & Production

Planned first bulk order

5 gallons 10 gallons 15–20 gallons 20+ gallons

Unit / sale size

Budget range

Is this urgent?

No Yes — I have a deadline

Special ingredients to source? — outside our standard stock

Currently buying a similar product from another supplier?

Yes No

Replacing or upgrading an existing product?

Yes No

13

Non-Negotiables & Goals

Top 3 goals for this product

3 must-haves — things it absolutely cannot be without

What would make this product unacceptable?

Any other information or concerns?

✓

Client Acknowledgement

Please read carefully before signing.

I understand this brief is the starting point for formulation, not a specification for a finished product. The final formula will be developed by Najah Chemist based on this brief, technical feasibility, and ingredient availability.

I have read and agree to the Product Policies. I understand that:

The R&D fee is non-refundable once development begins.
A new R&D fee applies for changes beyond 2 adjustment rounds.
Specially sourced ingredients are non-refundable once ordered.
Payment is 100% upfront before development commences.
Obtaining regulatory approvals, testing, and certifications required to sell in my target market is my own responsibility.

Full Name (as signature) *

I confirm I have read and agreed to all of the above